Technique is Everything.

Fishing tackle I've developed, tested, and selected through decades of pursuing summer flounder.

Products

Spinner blades

Browse collection

Jerkbaits

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Tools

Browse collection

About Cooking and Fishing

How I Choose What to Carry

A close-up of a flounder and its tail

I've spent decades fishing for fluke (summer flounder), and much of that time has been devoted to experimenting with different tackle and techniques. Some of those experiments have led me to develop my own products, while others have introduced me to lures and equipment from manufacturers around the world.

The Cooking and Fishing store grew out of that experience. Rather than trying to offer an enormous selection of tackle, I focus on products I've personally used, tested, and found worthwhile, particularly those that complement the techniques I demonstrate on my YouTube channel.

See the baits and techniques in action on my youtube channel, or explore my current gear list: